Know about”Xiaohongshu (Little Red Book)”

(Edited by: universereal, 2025-Janu-17)

Xiaohongshu (Little Red Book), commonly known in English as RedNote (stylised as REDnote) or simply RED, is a Chinese social networking and e-commerce platform.

Xiaohongshu was founded by Miranda Qu and Charlwin Mao in June 2013 in Shanghai China as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community. In 2015, Xiaohongshu set up its warehouses in Shenzhen, Guangdong and Zhengzhou, Henan.

Xiaohongshu has been called “China’s answer to Instagram“. As of 2020, 70% of the platform’s users are reportedly born after 1990, and nearly 70% of them are female. In January 2025, the app gained an influx of new users from the United States due to the anticipated shutdown of TikTok‘s US operations in accordance with the Protecting Americans from Foreign Adversary Controlled Applications Act.

source:

https://en.wikipedia.org/wiki/Xiaohongshu

https://www.xiaohongshu.com/explore